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Greetings we send for business are generally used for two purposes: as a thank-you to individuals at other companies, or as a means of staying on the radar of an existing, former or prospective client. With that in mind, here are five ways to get the right message across:
Look at holiday cards as an investment. When year-end budgets are tight, christmas cards can seem like a waste of time and money. In fact, nothing could be further from the truth. When you send someone a card it makes them feel important during the holidays and makes them see your business gesture as a thoughtful making them think about their next dealing with you.
Use direct mail. Email christmas greetings are not as effective. They simply don’t have that personal touch and lasting impression a physical card does. Get your cards out there and make it seem like you have made the true effort.
Apply a personal touch. Even if your company uses pre-printed cards, take the time to add something special and recognisable. In addition to signing your note, thank the recipient for something specific or personalize your best wishes. This takes a few extra seconds, but makes the card more special.
Avoid offending the recipient. A business greeting card should be considerate of various religions along with other topics. It is best to avoid having a card that is in this specific, keep it clear and simple.
Send them soon! Christmas cards should be received before the end of the year. Ideally, they should go in the mail stream by the second week of December. Many companies close down for part of the holiday, and you want to make sure your cards are received before holidays begin.
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