Whether it be a leaflet, some business cards or a menu, first impressions count.

In 3 seconds, your potential customer will decide whether to keep reading, or to not. They will either commit to seeing what you have to say, or decide to spend their time doing something completely different. You can have the power over their choice. Now is the time to increase your chances of engaging your audience by doing something speical with your printed products.

 

 

 

Design Matters

Design definitely matters with any printed product; don't just throw something together, hire a professional if needed. Your leaflet will need to stand out and be creative if it’s going to avoid becoming recycling. Aim to make your leaflet as professional as possible.



Make It Personal

It may seem obvious but you need to make your reader feel engaged. Using 'you' and 'your' is more personal and this may pursuade the reader futher. They need to feel that connection with you and your business offering. Along with trust, there's no point sharing the product if they don't believe what you are offering.



Keep It Clean

With a leaflet or poster, to be effective keep them simple and clear. Keep wording brief, the reader will be immediately put off by too many words. Even though with a menu or a brochure you have to have many words, you can still be clear with headings that make sense.


The key is, don't ramble on, just emphasize what makes your business unique. 





Shape Could Change It All

You could also consider shape; give some thought to how shape could make your printed product stand out. The product can be the message, and a bespoke design and some nice stock could put you ahead of the competitors. Die cut business cards are one of our recently added products and you can have your business cards made to any shape.



Images

Powerful, eye catching imagery can attract a customer straight off. If someone likes the look of something, they're not going to hesitate and look elsewhere. You images however need to be top quality and visually appealing. There is no point filling your leaflet with images that are pixelated and hard to see.

Remember that one picture is thousand words.



Who Is Your Audience?

Keep remining yourself who your audience is. If it isn't yourself then it doesn't matter if it appeals to you or not. Who will read it? Define your audience and keep it in your mind throughout the design process.

Speak the audience's language and share their interests.



Print can be very powerful, use it wisely.

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Artwork Tips

We love it when you send us your own artwork files. If you require any help we are always here and can usually solve many file problems for you. Supplying an artwork file for commercial print is not quite the same as printing your file on a desktop printer.

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Order Tracking and Free Delivery

You can track your order from start to finish. Login to your account to instantly see at what stage your order is: printing, cutting, packed etc. Once despatched, on FREE delivery, we send you a tracking email and you can track your parcel to your door.

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Free File Checking and Templates

Unsure about your artwork quality. We check your files for quality of images, colour setting, and any other issues that can arise. This is totally FREE, we will advise of any problems. Templates are available to help you set up bleeds etc. for Leaflets, brochures, posters.

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Paper Sizes

Don't know what size you require. Take a look at all the standard papers sizes available. Using standard sizes for leaflets and flyers makes the printing prices more competative. However we can print on any size paper your order requires.

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