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Every small business owner wants to maximize profits over the long term. However, many business owners make mistakes every day that prevent them from seeing success. Correcting these mistakes is key to a more profitable business. Here are five of the most common mistakes that small business owners must stop making:
As always, the new year is seeing new design trends appearing. We're already well into 2018! Our graphic design team like to keep on top of trends and fit our clients work in with the modern era. This post is going to pick out the main trends that we have noticed accross all print and graphic design.
Modern printing began in the fifteenth century after the invention of the printing press by Johannes Gutenberg (1398-1468).
However, the history of print goes back much further in time. This blog will be in two sections. The history of print from 3000b.c. up until Gutenberg’s revolutionary invention will be part one. A brief description of the evolution of the industry up until the present day will be part two.
There are rules for the distribution of leaflets and although this is primarily aimed at people handing them out on the street, it is well worth being abreast of the facts.
In 2005, the UK introduced the Clean Neighbourhoods and Environment Act. This means you cannot distribute leaflets in most major cities in the UK without a permit. Get advice on getting the right permits for the right places from your local council. This law was placed in order to prevent littering, but if you’ve done your homework, designed your printed leaflet well, with a quality finish and targeted your audience successfully, littering should not be an issue.
"You never get a second chance to make a first impression"
That’s certainly true in the business world and that first impression often comes from your business card. Anyone in business who doesn’t recognise the importance of handing out a professional corporate business card is almost certainly losing both clients and sales.
A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product.
A logo is a graphic mark, emblem, or symbol commonly used by commercial enterprises, organizations, and even individuals to aid and promote instant public recognition.
NEW PRODUCT - Foamex Boards!
Even though we have been creating Foamex Boards and Signs forever, we have now launched these as a feature product on our website - avaliable for you to purchase.
We are going to explain what Foamex Board is and its uses, to see if it would work for you.
All publicity for election campaigning must have a promotor and printing company imprint details on. Any election material and publicity for your voters to see you must add an imprint on the products, it's the law. This applies to all material including leaflets, folded flyers, cross fold leaflets, posters, banners, rollup banners, signs, advertisements and any other items that are used during elections.
Below is our Ten Point Guide to help you stay within the current rules being formalised by the Political Parties Act 1997.
All marketing starts with a strategy.
You need to know what you are planning, what you want to achieve & who your target audience is.
Growing a small business can be done through both online marketing platforms and physical printing. High quality printing is far from dead and if you want to reach customers and have a big impact, then one of the key elements in your marketing mix to consider is printing. Printing is responsible for flyers, banners, business cards, tags, envelopes and more… essentially; everything that has the ability to be printed has the ability to market your product.
Do you need to advertise your event, promotion or special offer? The best attention grabbers will be profesionally printed posters. You don’t need to have the skills to produce the next poster phenomenon. But your design does need to stand out in-store, in a business centre or at local fair etc.
There are principles around effective design that are unique to posters. Given their placement, you need to consider these points to ensure your posters achieve maximum impact.
There are a lot of people who think that investing in more online techniques means leaving the tried and true traditional methods behind. Using a combination of traditional and digital marketing techniques is the most effective method of marketing, far more useful than using either on its own.
Leaflets and Flyers are one such marketing method that has been in use for several decades. They remain very popular and hugely effective with all different business trades for advertising. Also they are very cost effective too!
Printed flyers achieve great results and your flyer campaign can be used alongside your online marketing and other printed advertising.
"150gms Gloss Art Paper Stock" So what does GMS mean? GSM means ‘Grams every Square Meter’, It’s an estimation of paper quality which takes into account printers to be much more exact than they could be with wooly terms like ‘thick’, “thin” and ‘kinda in the center’.
In this post, we will discuss the possiblities of all our stocks and what is best for your printing requirements. Use this guide to help you on your next print venture.
You have letterheads. You have business cards. So why do you need compliment slips? They’re a great addition to your stationery and can be very handy in many situations.
A compliments slip is simply a piece of paper which is designed in your brand theme and contains the same contact information as your letterhead or business card. The piece of paper contains the words ‘with compliments’ which is followed by your hand written note. A compliment slip is used to give information about your business and a short personal note to anyone receiving a complimentary gift from your organization.
Any wedding needs the basic printed stationery.
• Invitations - The main of the stationery, a formal invitation for all guests.
• Place Cards - A sit down meal means people will need a seat. Handy personalised place cards will sort the job.
• RSVP Cards - Encourage guests to RSVP by including personalised RSVP cards.
• Save the Dates - Make sure your guests save your date with personalised save the date cards before the invitations.
Can you think of anything else? We can!
Creativity is a skill to be learned, practiced, and developed, just like any other. People are not born creative, they just choose to delvelop the skill. It's time that you develop your creative skill and use it in everyday life. Turn new and imaginative ideas into reality.
Using printed materials is a great way for you to spread the word about your business and increase sales.
It can be anything from simple postcards and flyers to 80-page catalogs and multi-piece sale packs. Ensuring these printed materials don't reach the re-cycling bin can be hard to know.
Here are a few tips on how to avoid the trash:
Presentation Folders are one of the best ways to hold and organize your marketing, promotional materials to give to your clients or business associates.
There are many uses for folders, whether it is to introduce a new product or service, or to package your standard promotional materials as a sample kit or information packet.
Below we take a look at the benefits of presentation folders and how you can use them in your business.
Postcards have various uses, from formal means of sending messages to artistic purposes like journals and exhibits.
They are the least expensive form of direct mail today, are easy to create, and typically generate a high rate of response.
Many of our customers use Postcards to market all variations of businesses, products and events.
Read our 5 Reasons To Use Postcards For Your Next Marketing Campaign to find out why!
Ensure that existing and potential customers recognize your brand across all areas. To do this you need to go further than just designing a memorable logo—you need to create a cohesive experience.
One of the most undervalued yet effective ways to do this is by selecting a singular typeface to use for all client communications, print materials and other representations of your brand.
PANTONE Colour Report Spring 2016: ''A Transporting and Transformative Canvas''
Pantone have launched their Spring colour palette and I wanted to share it with you all. You'll notice in there is the two Pantones of the Year 2016, Rose Quartz and Serenity, along with some vivid colours to unleash the excitement.
Are you thinking about promoting yourself or your business with Business Cards? If so, there are a few vital tips that you should consider in the design process.
We design and print buisness cards everyday for various people, in many different trades of buisness. At eColourPrint, we have some important advice on how to make your cards a success, in the design and print, with what to include along the way.
We produce many NCR products everyday for customers, but as most of the other people usually don’t even know what NCR Printing is?
NCR abbreviation stands for “no carbon required”. The NCR paper that is used is chemically treated to transfer the impression or note from the first page to the subsequent pages with very little pressure. Clever really! With NCR paper there is no mess at all unlike with the blue carbon paper that is used.
Invoices, delivery notes, credit notes, and reciepts can all be transformed into personalised NCR books, pads or sets. Printed with the company details to make them personal to you and your business requirements. NCR products are designed to create multiple copies so that one can give your customer a copy & also keep a copy for your own business record.
Advertising is a very crucial factor of any business because it builds knowledge of the trade and it's services. Without advertising, would your business succeed?
Many people tend to give outdoor, printed advertising a miss with the growth of current online marketing and advertising. Printed outdoor advertising can include billboards, posters, airport ads, bus signs, shopping centre posters, shelters, stadium signs, bench advertising and more... You really shouldn't give these effective products a miss!
Unlike online adverts, printed outdoor advertising is seen by everyone outside, everyday. An outdoor advertisement can rapidly create awareness for your business or event. We're not trying to say that online advertsing isn't successful, but outdoor advertsing can give a much greater affect.
Whether it be a leaflet, some business cards or a menu, first impressions count.
In 3 seconds, your potential customer will decide whether to keep reading, or to not. They will either commit to seeing what you have to say, or decide to spend their time doing something completely different. You can have the power over their choice. Now is the time to increase your chances of engaging your audience by doing something speical with your printed products.
Want to design your own leaflets but you don't know where to start? First you need a program that you can use effectively. We have picked out popular softwares and tools that you can use to design your perfect flyers with ease and understanding. Online flyer creators and flyer apps for iPhone/iPad are also included.
You know that it increases your costs when you bring a designer in, so why not do it yourself!
Brochures can be used as catalogues, magazines or just as a way of discussing all that your business or organisation has to offer. It's important that you create your brochure appropriately as you want it to be the successful marketing tool.
Here are 5 tips to get the best from your printed brochure.
For individuals new to print, image resolution may not be at the top of mind when submitting files for a high quality print. But you want a high quality print right? So your files need to be quality perfect!
Resolution, also known as DPI (Dots Per Inch) or PPI (Pixels Per Inch), can be described as the number of dots that fit horizontally and vertically into a one-inch space. Generally, the more dots per inch, the more detail captured and the sharper the resulting image.
How do you check the resolution?
I found a great post on creative logos this week, and we wanted to share these exciting logos with you, our customers and viewers.
Starting your own business? Re-vamping your image? These logos will give you some inspiration.
They include some simple, yet eye catching logos which would help inspire any business looking to do some brand marketing. You can create an exciting symbol to represent any type of business and these logos prove that.
Take a look for yourself and see what you think about these... Hopefully they give you some ideas that you can use to help you business be indentified.
Fonts can be very tricky when designing for anyone. You can spend hours searching for that perfect font, and you may not even come across it at all!
Canva have done the hardwork for us and discovered 100 free fonts than anyone can start using! Take a look below at what I discovered; I have found some I like too and will try too.
Designing a menu can be a tricky task for any restaurant, bar, hotel or café.From menu items, course options, layout, colours and fonts, to descriptions, messaging and pricing.
Then printing your menus may be the final step, but don’t let it be an afterthought. Even if the design is amazing, don't get let down with the quality of print. Visually appealing menus generate more sales, so follow these simple tips to maximize your menu’s payoff.
Fonts and typography are all over the place, everyone sees them, all the time. Designers like us don’t like every font we see but we’ve wittled it down to 9 fonts that you should definitley avoid if you can. These fonts just don't look good in print, or are now out of fashion, that's why you should step away from them.
I wanted to share something great I found which still links with our printing world.
Pantone, the international brand best known for its spot colour palettes, has opened a hotel located in the heart of Brussels just a 5-minute walk from the fashionable Avenue Louise and Metro Louise. Why a hotel?
Welcome to the center of the colour universe. The Pantone Hotel invites you to experience the city of Brussels through a lens of color and a spectrum of comforts. From the moment you arrive, our “hotel of colours” will awaken your senses to an array of delights and playful surprises.
I’ve noticed that the public, especially people who work in online marketing, cast a very narrow view of print.
They hear the word print, and they immediately think of books and magazines. Then they assume that since there are less printed publications in front of their faces, the entire medium must be on it's way out. Trouble is that printed books and magazines represent a small fraction of total print production.
Actually, print’s got a lot more to offer and the print industry's been transformed by digital technology. Everything has long since transformed, into digital desktop publishing, pdfs and electronic proofing on about a 50/50 ratio to hard-copy proofs, and account managers commonly sign off and exchange proof files via smart phones.
RGB or CMYK?
Often people have come to us quering the difference between these colour modes and what they should use. The color systems used by scientists and artists are entirely different.
An artist will mix blue and yellow paint to get a shade of green; a scientist will mix green and red light to create yellow. The printed page in a magazine is yet another system.
As a designer and printer, it is essential to know when to use RGB vs CMYK. But very few designers and clients know why.
Letterheads are one of the most professional pieces of stationary you’ll use to communicate in business; but professionality shouldn’t push personality to the back of the queue.
As a business, every single time you reach out – whether an invoice, contract and offer – you’re saying something about who you are. You want the quality and design of your letterheads to have an immediate impact on your business image.
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