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Designing a menu can be a tricky task for any restaurant, bar, hotel or café.From menu items, course options, layout, colours and fonts, to descriptions, messaging and pricing.
Then printing your menus may be the final step, but don’t let it be an afterthought. Even if the design is amazing, don't get let down with the quality of print. Visually appealing menus generate more sales, so follow these simple tips to maximize your menu’s payoff.
1. Order Professionally Printed Menus
The menu is your selling tool, and a good looking menu tells customers you are passionate about every part of their experience. With professional digital printing, resolution and colors are vibrant, and the quality is far superior to what home/office printers can do. Table talkers are also something we do here at eColourPrint.
2. Choose The Correct Paper
Use a nice sturdy white card that stands up and prints well—you can print any background color on it.
Printing on coloured paper may seem cheaper, but your fonts, colors and images may look muddy or discolored instead of crisp and sharp. Consider a slightly glossy or matt art paper—it will stay cleaner and colors will pop.
3. Consider Having Your Menu Laminated
A laminated menu is more durable and will certainly last longer. Laminated menus stay much cleaner and can be gently wiped off, so replacements are needed much less frequently. At eColourPrint our laminating options include, matt laminate, gloss laminate and encapsulated lamination. You can choose from these options to make sure you find the menu you desire.
Ordering professional printed menus will save you time, and quite possibly money. No need to buy paper or ink cartridges, no time wasted trimming edges or folding! Menu printing services like us will deliver table-ready menus right to your door.
4. Get a Proof
This is a step you don’t want to skip. You definitley need to see your menu before printing. Having a sample print or digital proof lets you see exactly how your finished menu will look. Before you submit a big order, take this chance to double-check copy and font size. Is it legible in restaurant lighting? Test it on your staff and customers. Make any changes at no extra cost and then order the full quantity. Here at eColourPrint we supply all customers with a digital proof or a sample proof on request, that way we know they are fully satisfied.
5. Give Specials a “Special” Sheet
Your unique, fresh items (daily, weekly, seasonal) boost sales and keep customers coming back for more. But listing them on your main menu requires costly reprints, which can cause reluctance to update specials regularly. Display them instead on a small insert, table talker or board to maximize flexibility and minimize cost. You can always use these again at a later date, only if you don't include the date!
6. Use Photos to Increase Sales
People focus on images first, so telling customers an interesting story with pictures can make your brand more memorable. You might feature black & white or sepia-tone photos of early founders, showcasing a bit of your company history. Casual restaurants might feature pictures of entrées; limiting them to 1 or 2 per page piques interest without cluttering the menu.
Why is it so hard to decide what to have? Request one of our free sample packs today so you can see some of our produced menus today.
on all orders
up to 80% Faster