Two Shops - One Basket

Do you need to advertise your event, promotion or special offer? The best attention grabbers will be profesionally printed posters. You don’t need to have the skills to produce the next poster phenomenon. But your design does need to stand out in-store, in a business centre or at local fair etc.

There are principles around effective design that are unique to posters. Given their placement, you need to consider these points to ensure your posters achieve maximum impact.



What Content to Include

It is easy to fall into the trap of having a lot to say especially with you having a large design area on a poster. But ‘less is definitely more’.

It’s like the new electronic road signs on the motorway, use text sparingly as you don’t have their time long enough to tell the whole story. 2-3 seconds is all you get to grab their attention so make it count with a short snappy message.

What you include will vary greatly depending on where you use this and the message you want to share. Keep it brief and informative like a movie poster, use images or graphics to get your point across. You need a hook, just enough to draw them in so you can then pass on the rest of the information through conversation, your website or in-store point of sale.



Creating an Effective Layout

As westerners we are used to reading and writing from left to right, most people will intuitively try to scan your poster starting from the top left. This can be significant to the overall design and layout of the content.

When you consider the elements, such as headline, body, logo and images, start from the top left, laying out your sections in a conceptually logical order.

Your readers eye should flow through the content naturally. You should not need obvious arrows, you’re not making a decision flow chart! You can use subtle design tricks that lead the eye like diagonal lines or image elements to draw the viewer from a headline to a key piece of information.

Sections, supporting information or anything of secondary importance should go at the end of the poster (that is the bottom right).




Deciding on Font, Size and Formatting

In most situations, posters need to be readable from some distance away, at least the headline. A common distance to read a poster would be from 4 to 6 feet, for a large or an A1 or A0 sized poster, and 1-2 feet for A4 – A2 posters , so headline text will need to be in a large font and jump of the page.

Don’t be subtle, you need to make it easy to read and use high contrast colours against the background, the more dramatic the better!

If you do have a chunk of text you cannot do without, avoid making it all bold. It can be a real strain on the eyes to read a whole paragraph in bold so use formatting to highlight particular points like names, dates or places.



Credit to Lisa Cooper
Credit to Lisa Cooper

Free UK Delivery
on all orders
Free File Check &
Emailed Proof
FSC Registered
Express Service
up to 80% Faster
Artwork Tips
Delivery Information
Downloadable Templates
Paper Sizes
express service
read testimonials
secure payments
Artwork Tips

We love it when you send us your own artwork files. If you require any help we are always here and can usually solve many file problems for you. Supplying an artwork file for commercial print is not quite the same as printing your file on a desktop printer.

view artwork tips
Order Tracking and Free Delivery

You can track your order from start to finish. Login to your account to instantly see at what stage your order is: printing, cutting, packed etc. Once despatched, on FREE delivery, we send you a tracking email and you can track your parcel to your door.

view delivery information
Free File Checking and Templates

Unsure about your artwork quality. We check your files for quality of images, colour setting, and any other issues that can arise. This is totally FREE, we will advise of any problems. Templates are available to help you set up bleeds etc. for Leaflets, brochures, posters.

view templates
Paper Sizes

Don't know what size you require. Take a look at all the standard papers sizes available. Using standard sizes for leaflets and flyers makes the printing prices more competative. However we can print on any size paper your order requires.

view paper sizes
Facebook Twitter Instagram LinkedIn Pintrest