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Ensure that existing and potential customers recognize your brand across all areas. To do this you need to go further than just designing a memorable logo—you need to create a cohesive experience.
One of the most undervalued yet effective ways to do this is by selecting a singular typeface to use for all client communications, print materials and other representations of your brand.
Our, or any other graphic designers will be happy to discuss typography as well as style guides for company use. Keeping a consitant theme over their work for you will be something they can help you with.
What’s your type?
Choosing a new font? Beyond looks, there are a few key factors to keep in mind.
Check that the typeface is complete: Not all include a full assortment of glyphs (letters, numerals and punctuation marks). To be useful across all materials, a typeface needs letters with accents and common symbols (such as ampersand), in addition to numerals and the 26 uppercase and lowercase letters.
Consider the licensing details: Anyone with an internet connection can download plenty of options, but not all of them are free to use in commercial settings. There are some high-quality free typefaces available online (such as those offered on Google Web Fonts), but double-check who created the typeface and how it’s licensed before using it in any company documents.
Test legibility at varying sizes: A typeface that looks great on a computer screen may not be as readable on a phone screen or blown up for a billboard.
Not only typography will keep your brand intact, its also the colours and shapes you want to look out for too.
Keep everything matching, like the image above, you can see the purposeful theme running along all products. It looks professional, is this how you want to look?
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