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Leaflets and Flyers are one such marketing method that has been in use for several decades. They remain very popular and hugely effective with all different business trades for advertising. Also they are very cost effective too!
Printed flyers achieve great results and your flyer campaign can be used alongside your online marketing and other printed advertising.
The features of an effective leaflet campaign are:
Headline – This is where you choose to either capture their attention or have your flyer end up in the trash. To avoid this, your headline has to be bold, attractive and interesting.
Content– This should contain the list of products and services you offer and why your services are the best and your message should be as simple and concise as possible. You should be ready to supply all relevant and valuable information about your brand and/or services.
Offer/Selling point– This is where your flyer becomes an effective marketing tool. Here, you can direct your reader to take action by giving a specific instruction and providing a compelling offer maybe a discount, voucher or coupons as earlier mentioned. Meanwhile, I see that a couple of Celebrities adopting this act on their social media pages and it really works, people like freebies, so give it to them, trust me you still make your profit if not more!
Simplicity of design– The design and quality of your design has a huge impact on whether or not your customer decides to read on to find out more information, ultimately determining its effectiveness. However, most flyers are A4 or A5 in size and can be two sided depending on your preference and requirement so you really need to give extra space to print your message.
Consider including the following to grab your audience’s attention:
Discount or promotional code
Facebook or Twitter connection
Don’t forget to include:
Whether you’re a new business trying to promote your services, a restaurant releasing a new menu or you wish to advertise beauty treatments or a new store – a leaflet campaign is 3 things:
Measurable – Your leaflet asks people to engage with your business.
Direct – A leaflet reaches your customer in their home.
Cost effective – You can find new customers for as little as 5p per household.
Think about using Leaflet advertising during your next marketing campaign.
on all orders
up to 80% Faster