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All marketing starts with a strategy.

You need to know what you are planning, what you want to achieve & who your target audience is.

Growing a small business can be done through both online marketing platforms and physical printing. High quality printing is far from dead and if you want to reach customers and have a big impact, then one of the key elements in your marketing mix to consider is printing. Printing is responsible for flyers, banners, business cards, tags, envelopes and more… essentially; everything that has the ability to be printed has the ability to market your product.

 



Leaflet Printing

Leaflets are an easy, affordable way to promote your business in any area you please. The low cost also makes it a useful addition to a large promotional campaign.

An effective leaflet or flyer will do three things: attract the readers’ attention, generate interest in your product and ask for the recipient for an action. If your Leaflet does this, then you are on to a winner..

Another big plus of using leaflets in your marketing approach is the longevity you can get from them. Unlike papers, which are often recycled once we finish reading them or billboards that may only have a 2 week cycle, printed leaflets can sit on the desk in your clients business for weeks.

 

 

Printed Brochures

A printed brochure is one of the most important pieces of media a company as this handout will hold all the vital ingredients for the customer or client. Showcase your work in an amazing high quality brochure - include who you are, what you do and how you are going to achieve the consumer goals.

Brochures are tangible, they create a sense of trust and professionalism within the reader. Brochures can also be kept by the reader, sometimes for weeks and months.

In this sense, first impressions do count and the quality the customers see will give a lasting impression on your brand.

 

 

Not only print!

Make sure you consider the following other objectives for any small business in order to achieve and grow -

• Email Marketing / E-Newsletters

• Social Media - Facebook, Twitter, Instagram, LinkedIn, Google +, Pinterest, Youtube & much more!

• Online Presence - Website, Blogging, Avdertisments

• Networking / Building Relationships

• Utilise Any Free Advertising!

 

 

 

eColourPrint's Top Tips!

• Quality is key. First impressions count and the quality the customers see will give a lasting impression on your brand. Make sure you take time to produce the best outcome possible.

• Ensure that you carry the same marketing message across all different channels for brand uniformity. Customers / clients will get confused if they see offers in different areas. Also, if you stick to one single message, then every area of the board if going to see your target message.

• It is essential that you gather data throughout your marketing campaign so you can judge results and only use your top market strategies in your next campaign.

 

 

 

 

Free UK Delivery
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Free File Check &
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Express Service
up to 80% Faster
Artwork Tips
Delivery Information
Downloadable Templates
Paper Sizes
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Artwork Tips

We love it when you send us your own artwork files. If you require any help we are always here and can usually solve many file problems for you. Supplying an artwork file for commercial print is not quite the same as printing your file on a desktop printer.

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Order Tracking and Free Delivery

You can track your order from start to finish. Login to your account to instantly see at what stage your order is: printing, cutting, packed etc. Once despatched, on FREE delivery, we send you a tracking email and you can track your parcel to your door.

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Free File Checking and Templates

Unsure about your artwork quality. We check your files for quality of images, colour setting, and any other issues that can arise. This is totally FREE, we will advise of any problems. Templates are available to help you set up bleeds etc. for Leaflets, brochures, posters.

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Paper Sizes

Don't know what size you require. Take a look at all the standard papers sizes available. Using standard sizes for leaflets and flyers makes the printing prices more competative. However we can print on any size paper your order requires.

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