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Why Do We Need a Logo?

Published: 03/05/2017

A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product.

A logo is a graphic mark, emblem, or symbol commonly used by commercial enterprises, organizations, and even individuals to aid and promote instant public recognition.

Above you will see many recogniseable logos which all have one thing in common - they are all very similar. Made up of the basic shapes and type, these simple logos are some of the most famous in the world. Their strong image and appropriate content makes a good logo.

But why do we need a logo?

1. Distincion

Your logo should be distinct and something unqiue from the competition. It should distinguish your company or self in order to make yourself noticeable.

That doesn't mean that we need a flashing, blinking, or singing, or dancing logo!


2. Identification

The logo you choose should be an identication of your company or self. Someone should be able to see the logo and recognise who you are or what you are about easily.

This is not only identication but also should be a great first impression on your profile. A professional, well-designed logo should do just this.


3. Communication

Your logo should communicate what you are trying to achieve, sell or the message about your company. You shouldn't have to explain yourself miles further, your logo should do you justice.

Maybe it should communicate the trustworthiness, the solidity of your company, the experience of your company, or the friendliness of your company, the technical ability of your company.


But.. What Makes a Good Logo?

• Strong Image - The design must be strong in order to stand against the competition and achieve a "good" logo.

• Appropriate - Use imagery and text that is relevant to your business in order for people to understand.

• Uncluttered Composition - Clean and tidy always wins!

• Readable - It defeats the object of a logo if the font is unreadable.

• Single Font - Because we're probably not going to be using more than one typeface in the logo.

There is much more that goes into logo design, but here at eColourPrint, these are our main points that we always try to focus on and achieve in any logo design we produce.


Any queries or questions regarding design, please speak to one of our design team at eColourPrint to help you along.

Tel. 01405 762035

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