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Whether it be a leaflet, some business cards or a menu, first impressions count.
In 3 seconds, your potential customer will decide whether to keep reading, or to not. They will either commit to seeing what you have to say, or decide to spend their time doing something completely different. You can have the power over their choice. Now is the time to increase your chances of engaging your audience by doing something speical with your printed products.
Design definitely matters with any printed product; don't just throw something together, hire a professional if needed. Your leaflet will need to stand out and be creative if it’s going to avoid becoming recycling. Aim to make your leaflet as professional as possible.
Make It Personal
It may seem obvious but you need to make your reader feel engaged. Using 'you' and 'your' is more personal and this may pursuade the reader futher. They need to feel that connection with you and your business offering. Along with trust, there's no point sharing the product if they don't believe what you are offering.
Keep It Clean
With a leaflet or poster, to be effective keep them simple and clear. Keep wording brief, the reader will be immediately put off by too many words. Even though with a menu or a brochure you have to have many words, you can still be clear with headings that make sense.
The key is, don't ramble on, just emphasize what makes your business unique.
Shape Could Change It All
You could also consider shape; give some thought to how shape could make your printed product stand out. The product can be the message, and a bespoke design and some nice stock could put you ahead of the competitors. Die cut business cards are one of our recently added products and you can have your business cards made to any shape.
Powerful, eye catching imagery can attract a customer straight off. If someone likes the look of something, they're not going to hesitate and look elsewhere. You images however need to be top quality and visually appealing. There is no point filling your leaflet with images that are pixelated and hard to see.
Remember that one picture is thousand words.
Who Is Your Audience?
Keep remining yourself who your audience is. If it isn't yourself then it doesn't matter if it appeals to you or not. Who will read it? Define your audience and keep it in your mind throughout the design process.
Speak the audience's language and share their interests.
Print can be very powerful, use it wisely.
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